Power of advertising…
…is understated. Advertising is not just about making the masses to spend their money on products they don’t need. The power of advertising is also in raising the awareness.
London has a community of passionate cyclist; one of which I am. The dangerous that lie on the road for us are many and are serious. The first time I saw this advertisement I thought it’s great. Everything that advertising could/should be:
It’s funny ( I do find it funny how many of those bikes are there! ), it’s informative (we’ve learnt something, haven’t we?), it’s attractive (captures the attention) and puts the message across quickly and simply (people won’t give you more than a few seconds of attention).
2 Responses to “Power of advertising…”
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Jay karsandas on June 1st, 2011
Loving the use of black and white vs the colour. Man I wish I could get into advertising had enough of designing websites.
Advertising seems more fun!
Ilona on June 9th, 2011
I agree, advertising is fun but also much more risky than website design….in advertising you need to be creative, bold and have courage to be different and try something different. And then it can all go totally wrong if you’ve missed the target. Lots of examples around of campaigns that became disaster for the brand (and consequently the agency that created the campaign). I guess I’ll keep watching the scene for some years to come before making my move to that industry