Moo’s viral campaign

Not only I like Moo’s cards (the quality of print, material, easiness of order, cute box in which the cards come), I love many aspects of this business, which I’ve been watching closely for a while :), too.

On Friday, 1st of April, they introduced a new product. Moo-D ink. This new print technology will make business cards change their colour when touched.

What’s even better is the viral campaign they have launched to introduce the invention. Watch the video of the ‘incident’ that has happened at Moo HQ - someone has attempted to steal the new ink technology!!!

OK, if you are wondering whether this is real or not, then I repeat that it was launched on 1st April / hint: April Fools’ day /.

Isn’t the idea amazing? And you can bet that bloggers, tweeters and fans will blog, tweet and talk about it for days to come. Just like I did.

Viral marketing / Free advertising >>> Don’t you just love it?
It’s not easy, one has to be creative but it is a great fun and definitely worth it (if done the right way).

Read the full article about the launch at Moo.com