http://www.souldeepdesigns.com/london/web/designer/freelance/blog Blog of a London Web Designer Ilona Filipenkova Tue, 13 Sep 2011 13:18:42 +0000 http://backend.userland.com/rss092 en I'm running our small web & design agency for almost two years now. There are many marketing methods I was considering and even tried out, however I've decided to concentrate on two of them only: 1) SEO - Search engine optimisation 2) Word of mouth - Client recommendations I've looked at effectiveness of ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/news/what-are-the-best-marketing-methods-for-a-small-business NC.: Where do great products come from? JOBS: I think really great products come from melding two points of view—the technology point of view and the customer point of view. You need both. You can't just ask customers what they want and then try to give that to them. By the ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/technology/steve-jobs-product-development-philosophy In one of my previous articles, I expressed my admiration for Adobe (company behind the Creative Suite package - Photoshop, Illustrator, AfterEffects) and how they keep reinventing their software packages. The lifecycle of a business is something that keeps me busy thinking about. My strong desire is to create businesses that ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/business/the-lifecycle-of-a-business Today we had a very funny incident at our agency. We used to work with marketing interns and their usual job responsibility was to write blog posts, update our company facebook, twitter account etc. They would come to our office a few days per week and help us with the above. We ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/business/employee-revenge During one of my weekend afternoons spent in the office I came across this inspirational presenter: Nancy Duarte. I've been always personally very intrigued by the power of presentations. There is something about them. If done the right way, you can watch a theatrical performance by one of the leading thinkers while absorbing ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/business/the-art-of-powerful-presentations How long does it take for you to be aware of the business aspects of your industry? I've been working as a freelancer for over two years, one year as a web designer, I studied Multimedia and computing my whole life. Yet certain things become apparent to me only after running ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/business/industry-specific-business-awareness When you run a business, there are risks involved all along. Some of them you can predict and have to be prepared for. For example the weak months with little work, employee dropping out of work from day to day, illness etc. Some of them, however, are less predictable and worse to ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/business/unforeseen-events-in-business Two weeks ago, I went down to Portsmouth to attend the annual WordPress conference WordCamp UK. Since our agency specialises in WordPress development, we felt the need to attend such conference for several reason: 1) To see what is happening in the industry overall 2) To get inspiration for our new WordPress projects 3) ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/wordpress/wordpress-wordcamp-2011 WordCamp UK starts tomorrow (16 – 17 July 2011). WordCamp is the UK’s largest WordPress weekend conference that focuses on everything WordPress. WordCamps are informal, community-organised events that are put together by WordPress users. Everyone from casual users to core developers participate, share ideas, and get to know each other. I will be there ... http://www.souldeepdesigns.com/london/web/designer/freelance/blog/announcements/wordpress-conference-wordcamp-uk Just a few updates from me on what I've been up to lately: 1. Launched an updated version of our website: www.mooveagency.com We've updated homepage and portfolio page. 2. Apprentice - didn't get to the next round 3. WordCamp this weekend http://www.souldeepdesigns.com/london/web/designer/freelance/blog/business/updated-website-the-apprentice-wordcamp-uk