And the winner is….

So the winner of the YouTube Ad of the Year award is a video called Embrace Life that you can view here.
Essentially, “just another ” ad promoting safety on the road.

I like the idea, the execution, all great. But the reason I believe this video has actually won is that the concept/motive is so strong that you just have to vote for it. Compare it to a video that promotes some healthy cornflakes… Well, not a hard choice is it?

Anyway, well done to ALEXANDER COMMERCIALS who produced the ad. Looking at their website one would think it is a group of amateurs rather than professional ad agency but that’s even better, isn’t it? So super well done to you guys.

And now, let’s just look forward to a whole load of new creative ads in 2011!